Making personal financial advice fair

Financial advisors paid by you,
not financial institutions.

Incentivised to support and empower you,
not sell financial products. 

Financial advisors paid by you,
not financial institutions.

Incentivised to support and empower you, not sell financial products. 

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Financial coaching

Helping you take control of your financial future.


Find out how

Investment advice

Putting you in the driver’s seat to select the best options in the market at the lowest costs.

Learn how

Saving you money

Let's assess your existing setup and explain how a flat fee The only way advisors are remunerated through our platform is on a transparent flat fee basis, in the form of a monthly subscription directly from their clients. They can advise on financial products, but there is no incentive to sell them. This means no commission, no fees based on a percentage of assets invested and no third party payments of any kind approach can save you money.

Chat to our experts

Informed answers to your
key money questions

  • Do I even need financial products at this point?
  • What would I need to retire comfortably?
  • How can I plan a stable financial future for my family?
  • I’d like to buy a house, but does it makes sense financially?
  • How do I go about planning for big life goals, like a wedding, family or education?
  • Can we afford our next big vacation?
  • What am I spending money on each month and is it sustainable?
  • How do I get in control of my debt?
  • Are my existing financial products the best options for me?
  • Where and how should I invest my money?

Experts vetted for objectivity and credibility

We’re matchmakers, we connect you with the ideal advisor based on individual needs including career stage, life stage, profession, interests, cultural & language background.

DoshGuide advisor requirements

  • Flat fee model: The only way advisors are remunerated through our platform is on a transparent flat fee basis, in the form of a monthly subscription directly from their clients. They can advise on financial products, but there is no incentive to sell them. This means no commission, no fees based on a percentage of assets invested and no third party payments of any kind Our advisors work on a flat fee basis only
  • Qualified: Registered with one of South Africa’s top licensing and regulatory bodies: Financial Planning Institute (FPI) or the Financial Services Conduct Authority (FSCA)
  • Vetted: DoshGuide management personally vets all applicants for ethical, philosophical and service alignment
  • Peer screened: via a committee of existing DoshGuide advisors to ensure good standing amongst industry peers
  • Clean record: No prior regulatory fines, arbitration or settlement
Ben
Ben
Jason
Jason
Marguerite
Marguerite
Bryan
Bryan
Cherise
Cherise
Peet
Peet
Hendrik
Hendrik
Marc
Marc
Mary
Mary
Eddie
Eddie
Browse our advisors

You’ll be better off
And not just financially

Who would you trust more for financial advice? Someone who’s paid by the industry to sell its products? Or someone you pay for impartial expertise and support? Our advisors are vetted for credibility and objectivity. And their responsibility is to you.

Traditionally

Professionals get paid by institutions. Why? For selling their products. The professional’s obligation is to the institution.

With DoshGuide

Advisors get paid by you. Why? For giving you advice. The advisor’s obligation is to you.

Getting Started

Book a call + find out how we can help

1

Let’s talk

Book a free 20-minute call with a DoshGuide consultant

Find out if we’re the right fit for you + get matched with the ideal advisor

2

Meet your match

Obligation-free, 45-minute meeting with an advisor

Learn about them, chat about you, and see if they’re the right fit

3

Get it in writing

Review your advisor’s written proposal

See fees, next steps and important details in black and white

Book initial call
Book initial call