Clear, confident money decisions

Financial advisors incentivised to guide and empower you, not sell financial products

Financial advisors incentivised to guide and empower you, not sell financial products

As seen in

What our clients think

83alimac83alimac
14:54 31 Oct 22
The flat-fee approach makes a lot of sense... it's great that my advisor is never trying to sell a particular product
Brett SteingoBrett Steingo
04:13 24 Aug 22
Great to find comprehensive financial advice from a neutral perspective. Doshguide advisors are able to take a broader view on recommendations and advice since they’re not selling products or earning commission… feels different to other advisors I’ve used. Definitely recommend trying them out!
Murray KernickMurray Kernick
14:32 20 May 22
DoshGuide advisors don’t tell you what to do, they empower you with all the information you need to make the best financial decisions. My advisor, Eddie, surfaced all the relevant information so I could confidently choose the right retirement annuity. One less thing to worry about! Looking forward to ticking off more!
Oliver BonsteinOliver Bonstein
13:43 20 May 22
The best experience I've ever had with a financial advisor! No selling, just solid advice. I saved R30k in taxes in my first session! I have several friends I'll be introducing to DoshGuide.
js_loader

Financial coaching

Helping you take control of your financial future.


Investment advice

Putting you in the driver’s seat to select the best options in the market at the lowest costs.

Saving you money

Let's assess your existing setup and explain how a flat-fee No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them approach can save you money.

No selling, just objective advice

Who would you trust more for financial advice? Someone who’s paid by the industry to sell its products? Or someone you pay for impartial expertise and support? Our advisor’s responsibility is to you.

Traditionally

Professionals get paid by institutions. Why? For selling their products. The professional’s obligation is to the institution.

With DoshGuide

Advisors get paid by you. Why? For giving you advice. The advisor’s obligation is to you.

Experts vetted for objectivity and credibility

We’re matchmakers, we connect you with an ideal advisor based on your individual needs and and profile, including career stage, life stage, financial complexity and profession.

Eddie

Eddie Theron

DoshGuide Advisor

Quote I help families live the lives and leave the legacies they want, safe in the knowledge that a trustworthy professional is overseeing ALL their financial affairs.

Jason Nicol

DoshGuide Advisor

Quote I help people understand how much they need to live their best life, empowering them to make smarter, more informed money decisions.

Marc Sydow

DoshGuide Advisor

Quote I solely work with women execs helping them identify, achieve and maintain the lifestyle they want, without the fear of ever running out of money, regardless of what happens.

Bryan Nicol

DoshGuide Advisor

Quote I help people understand and take control of their financial futures with the aim of empowering clients to make financial decisions that enable them to live the life they want with the money they have.

DoshGuide advisor requirements

No commission

Our advisors only work on a flat-fee The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them basis. No selling, no commission, just objective advice for a monthly subscription.

Qualified

Registered with both of South Africa’s top industry and regulatory bodies: Financial Planning Institute (FPI) and the Financial Services Conduct Authority (FSCA)

Vetted

DoshGuide management personally vets all applicants for ethical, philosophical and service alignment.

Peer screened

A committee of existing DoshGuide advisors review all applicants to ensure good standing amongst industry peers.

Informed answers to your
key money questions

Informed answers to your key money questions

Transparent monthly subscriptions

Whether just starting your personal finance journey or already further along the path, we have a plan for you.

Seed

Low complexity clients starting out on their financial journey
R850 - R1499 per month incl. VAT
  • One income source Typically salary is only source of income
  • Three or less financial products You currently have a limited amount of financial products, perhaps a retirement annuity, disability cover and unit trusts
  • Strictly flat-fee model No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
  • Regular meetings Monthly, quarterly or semi-annually to suit your needs

Signature

Mid complexity clients with a more varied set of financial considerations
R1500 - R2999 per month incl. VAT
  • One or two income sources You draw income from a salary but may have an additional source such as rental income or proceeds from property sales
  • Four to seven financial products You currently have a more varied set of financial products which could include retirement products, life and disability cover, stocks or exchange traded funds
  • Strictly flat-fee model No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
  • Regular meetings Monthly, quarterly or semi-annually to suit your needs

Infinite

Complex clients with multiple incomes sources and financial products
R3000 + per month incl. VAT
  • Two or more income sources Typically multiple incomes sources such as salary, rental income, capital appreciation or business profit
  • Eight or more financial products You have a more complex set of financial products and investments that could include stocks, exchange traded funds, offshore investments or shares in a business
  • Strictly flat-fee model No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
  • Regular meetings Monthly, quarterly or semi-annually to suit your needs
All subscriptions are flexible month to month plans, you can cancel at any time

Included in all our subscriptions

Financial goal setting

Planning and accountability in all your money decisions including reducing debt, spend tracking, buying a home, funding education and saving for travel.

Retirement planning

Get on track to financial freedom after you finish working. Maintain your lifestyle in the next stage of work or life.

Investment planning

No selling, just educating you about zero commission products, and putting you in the driver seat to select the best options in the market at the lowest cost.

Life & disability cover

No selling, just educating you on zero commission products, and helping you to objectively figure out an appropriate level of cover.

Experience the clarity of informed, expert-guided financial decision making

Sign in

Send Message

My favorites